The REILink Blog
Practical guides for everyone in real estate — wholesalers, investors, agents, lenders, contractors, stagers and more. 35 posts · 630 questions answered.
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How We Flipped This House
Real flips from our own company, start to finish: the deal, the demo, the design and every dollar. Told in parts as it happens.
Watch the seriesBest rehab estimating software for investors & contractors
Build photo-supported repair scopes, compare renovation finishes and prepare clearer offers or contractor proposals with EstiMate.
Best real estate investing software: what to look for
How to choose real estate investing software: find your bottleneck, the 14 jobs it has to do from lead to closed deal, the real cost, a demo script and a 28-question checklist.
Lead generationHow We Got a Windsor, CT House for $71,000: The Lead, the Seller and the Contract
Part 0 of How We Flipped This House: the real seller lead from our We Buy Houses website, what it told us, the probate situation, and the $71,000 contract.
Pricing & feesWholesale assignment fees: the complete guide
What a wholesale assignment fee is, how it works, how to calculate it, and how to find the highest fee your buyers will pay — with real examples.
Pricing & feesHow much should your assignment fee be?
How much should your assignment fee be? The highest fee your buyers will still pay — how to find it on your deal, with real numbers.
Pricing & feesHow to calculate your assignment fee
How to calculate an assignment fee: the formula, the five numbers you need, a step-by-step example and the mistakes to avoid.
Pricing & feesWhat is the average wholesale assignment fee?
The average wholesale assignment fee is about $13,000 in a survey of 1,000+ wholesalers. The typical range, and why the average isn't your fee.
Pricing & feesWhat is the maximum assignment fee a wholesaler can charge?
The maximum assignment fee is the highest fee before the buyer's profit runs thin or buyers drop out. What sets it and how to find yours.
Pricing & feesWhat is a good assignment fee — and is $10,000 good?
Is a $10,000 assignment fee good? Sometimes. When $10K is too high, about right or $37,800 too low — and what makes any fee good.
Pricing & feesShould your assignment fee be a percentage or a flat fee?
What percentage should an assignment fee be? Percentage vs. flat fee, 10% of what, and why the deal and your buyers set the right fee.
Deal analysisWhy the 70% rule doesn't set your assignment fee
How the 70% rule works in wholesaling, how to calculate MAO with it, and why it can't tell you what your assignment fee should be.
Buyers & dispositionsCan an assignment fee be too high?
An assignment fee is too high when it pushes the buyer's price past what the deal or buyers bear. How to tell if your fee is really the problem.
Deal analysisHow much profit should you leave your cash buyer?
How much profit should a cash buyer make? Flip profit margins, ROI, the buyer's real costs, and how much room that leaves for your fee.
Buyers & dispositionsHow to price a wholesale deal for cash buyers
How to price a wholesale deal for cash buyers: the buyer-demand curve, what price to send, and how to tell if you're overpriced.
Offers & negotiationMAO vs. assignment fee: what’s the difference?
The MAO formula for wholesaling, how MAO differs from your assignment fee, whether your fee is included, and how to calculate MAO.
Closing & legalDoes the buyer see your assignment fee?
Does the buyer see your assignment fee? What buyers and sellers see, closing statements, state disclosure rules and handling objections.
Marketing & SEOHow to calculate cost per deal in real estate wholesaling
Learn how to calculate wholesaling cost per deal, and estimate it before you have your own data, using CPL, conversion rates and a factor of safety.
Business & operationsHow much money do you need to start wholesaling?
How much money you need to start wholesaling depends on your cost per deal. Model startup capital from acquisition cost, fixed costs and a safety margin.
Marketing & SEOHow to build a real estate investor marketing budget
Build a real estate investor marketing budget from expected cost per deal, the deals you want and a factor of safety, with enough runway to test a channel.
Marketing & SEOCost per lead vs. cost per deal in real estate
Cheap leads can make expensive deals. Learn how cost per lead and cost per deal relate, and which one to judge a lead source by.
Lead generationHow to find motivated sellers
A motivated seller is anyone willing to accept an offer below market value. Why no list can target them, and how to make motivated sellers find you instead.
Lead generationSkip tracing for real estate investors
When to skip trace real estate leads, what the data returns, the calling and texting rules, and why qualifying first lowers your cost per deal.
Lead generationPre-foreclosure leads for real estate investors
What a pre-foreclosure filing means, where the records come from, how to check equity and timing, and how to reach owners respectfully.
Lead generationTax-delinquent properties as seller leads
How to find tax delinquent properties, which ones are worth pursuing, how to stack signals, and how to approach owners.
Lead generationProbate and inherited property leads
How probate and inherited-property leads work, who can sell, where the records are, and how to approach families with care.
Marketing & SEOBuild a real estate investor website that converts
The 3 pillars, 4 key elements and page blueprints (How It Works, Home, About Us) for a real estate investor website that converts motivated sellers.
Marketing & SEOSEO for real estate investors
Conversions first, SEO last: domain, Google Business Profile, intent-based keywords, headers, pictures, links and the full on-page SEO checklist for investors.
Marketing & SEOGoogle Ads for real estate investors
How real estate investors use Google Ads for motivated seller leads: seller keywords, negative keywords, ad copy, housing ad rules and a cost-per-deal budget.
Marketing & SEOFacebook ads for real estate investors
How real estate investors can use Facebook ads honestly: get noticed on video, follow the housing ad rules, point people to your website, and judge by cost per deal.
Offers & negotiationHow to talk to motivated sellers
How to talk to motivated sellers: the first-call questions, your numbers before the appointment, the appointment step by step, and when to walk away.
Deal analysisHow to estimate repairs on a wholesale deal
How to estimate repairs for a wholesale deal: walk the house, scope the rehab your buyer will actually do, price every line with local rates, and add 10%.
Buyers & dispositionsHow to find cash buyers for wholesale deals
How to find cash buyers for wholesale deals: build your list from real cash purchases, find each buy box, sell with one fixed price and proof, and keep buyers coming back.
Business & operationsHow to scale a wholesaling business
How to scale a wholesaling business: log every cycle, fix the top three problems, double the budget while cost per deal holds, hire, and automate.
Lead generationFast Track to Real Estate Wholesaling
How to start wholesaling real estate from the economics backward: cost per deal, budget, leads, conversion, your first deal and scale. Free PDF.
Deal analysisHow to determine your assignment fee from real buyer data
How to determine your assignment fee from what cash buyers near you actually paid: find the purchases, compare them fairly, build a range, set your fee.
Closing & legalWho pays the assignment fee?
Who pays the assignment fee: the buyer or the seller? How it's paid at closing, when wholesalers get paid, and what if the deal falls through.
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